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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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Curing The Top 3 Business Frustrations With Small Business Coaching

When considering whether you are ready for small business coaching, check first to see if you are suffering from any of the following 3 business frustrations. An experienced coach can guide and support you in remedying these road blocks to small business success.

Not Enough Customers

One of the major frustrations for entrepreneurs is how to consistently fill their sales pipeline with qualified prospects Are you suffering from too few prospects to convert into customers? Have you considered your approach to how you go about marketing your business?.Many businesses utilize a very limited tool box of strategies and tactics in bringing potential customers to their business. A small business coaching program can open your eyes to many different methods for pulling more clients and their dollars.

Lack of Focus and Lack of Direction
It is very easy to become distracted and diminish your effectiveness by splitting your attention over too many tasks. Are you doing too many things and think this means you are productive? This can lead to poor results and an unhappy business owner. Machines can multi task; humans weren’t designed for this function.
Reaching your goals and dreams is more probable when a clear focus and defined objectives are directing your energies. To satisfy your main business goals you need to forego the adhoc decision making approach and structure the way you make decisions based on important priorities. A decision to commence a small business coaching program could be the answer.

Working Too Many Hours
Perform this exercise and enlighten yourself. Write down how many hours you are putting in each week towards running your business. Multiply this by say 50. Now jot down how much you draw in remuneration from the business per annum. Divide the dollar amount by the yearly hours and this will reveal your hourly rate. Sometimes owners will discover what they already feared; that they are earning less than some of their employees.

One of your reasons for starting a small business coaching regime may have been to be financial independent or at least to make enough to enjoy a great lifestyle. The main goal here is to improve your business to the point where:

– You are making more income than if you were working for someone else
– The business is making a profit (not just covering your drawings)
– You will eventually be working less hours

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Small Business Computer Consulting Additional Qualifications For The Sweet Spot

To find the ideal clientele for your small business computer consulting, you want to target small businesses by their number of PC’s, (10 to 50) as well as their revenue. Generally, companies that have anywhere from 1 million to 10 million in revenue are the sweet spot of small business computer consulting. In this article, you’ll learn why you should target this type of business. {Tip: Of course if you’re located in Canada, the UK, Australia, New Zealand, or any of the other more than 21 nations around the globe where our training has been adapted, be sure to convert this to your local currency. (See )}

Beware of the high end of this range
Once small businesses get to the high end of that revenue range, where they start having substantially more than 50 PCs, or substantially more than $10 million in annual sales, often the small business owners lean towards putting a real, salaried IT person on payroll instead of using a small business computer consulting professional. That’s when you start running into some tough competition. At this point, your client will add up your services invoices and try to figure out if they can do it cheaper or more efficiently in-house.

Look for clients that need a real server
Another important aspect is to find small business clients that are big enough to need a real dedicated server. Once small businesses need a real server, they need a ton of other professional services to go along with it. And it’s very unlikely they can handle it on their own, with just an internal guru. Bingo-you become their outsourced IT department!

Multiple locations are a bonus
Sometimes a sweet spot client has one location. A lot of times there’s a main office and some branch offices. The branch offices present a big opportunity for your small business computer consulting because there’s usually a HUGE need for sharing data in real time among employees in different locations.

The Bottom Line about Small Business Computer Consulting
In this article, you’ve been learned more about how to find the sweet spot in your small business computer consulting business.

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Voip Total Phone Solutions For Small Business

If you are like most businesses, the answer lies somewhere between ambivalence and total disdain.

All small business owners know the importance of low cost overhead. Working smart with your money has never been more important than it is in today’s economy. A very efficient way for small businesses to save huge dollars is by subscribing to a small voip phone system, also referred to as voice over internet protocol services. It is a method for making telephone calls by using the Internet. The technology became available around 1990 but with the recent advancements it has become a strong replacement for the traditional land line service.

One of the reasons that Internet VoIP is so popular is because it is very inexpensive as well as dependable. All of the equipment such as bluetooth voip headset, voip phone adapter, and headaches are hosted by the provider so all the business needs to worry about is the Internet connection and a telephone. In some cases you’ll be able to use the same telephones that you used for your land-line while others a special Voip broadband phone will be the best solution. The call quality is so good that rarely would anyone know that you were not using a land line. The provider keeps all the updates and relative maintenance up to date so having equipment or a service that becomes obsolete is not a concern.

The cost of Internet VoIP is so inexpensive because the calls are able to transmit over the Internet in place of a local telephone company’s system. By bypassing the local telephone company there is no fees that have to be paid to them. The process of dialing out and receiving calls is the same. You will need a high speed Internet connection and small voip phone system that is on at all times with a bandwidth large enough for the transmissions to always be clear.

To get started with Internet VoIP you’ll need to choose a voice over internet protocol providers and subscribe to the voip phone plans that best fits your business needs. With all the Internet VoIP options and providers now in the market place, it can be confusing for businesses to know what they need and the best provider for them.

AVAD Technologies, specialists is small business Hosted VoIP, has launched aggressive new pricing on its Hosted VoIP Phone Service. If you are thinking about switching your business to VoIP or just have some questions, please feel free to call (800) 733-4136

Click for Business voip telephone and Hosted pbx providers

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What More You Need to Know About Small Business Cash Advance

Small Business Cash Advance is almost similar to a small amount of business loan your business house applies and receives the funding and can utilize the funds for various uses in the business and your business house needs to repay the advance. However, there are substantial differences.

The Small Business Cash Advance is by nature, unsecured. The approval for business cash advance is not subject to the investigation or scrutiny that is undertaken in the case of a small business loan. You do not need to prove your credentials or demonstrate your plan.

Additionally, Small Business Cash Advance does not require any kind of share in equity ownership in the business house and the business house is free to utilize the funds in any manner whatsoever, as is required. The lenders of Small Business Cash Advance determine the amount of Small Business Cash Advance based on the amount of cash flow from the monthly credit card charges.

The approval rates of Small Business Cash Advance almost ten times higher than that of a regular bank loan. This is mainly because of the multiple barriers and the long winding application cycles and processes banks thrust upon the loan applicant.

If you want to procure a Small Business Cash Advance from any of the institutional lenders, your business house will have to accept the credit cards as a standard mode of payment.

The applicant of the Small Business Cash Advance will have to process a minimum amount as credit card sales every month, and additionally, the business must have been operational for a period of at least a year. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage is that the funding is made steady and is always consistently available to the applicant business house so that at no point in time, lack of cash becomes a hindrance in the development of the business and puts the business house in difficulties.

Small Business cash advances can be repaid by credit card sales and the repayments are usually processed through the merchant account of the business house. All other kinds of payments received in the form of check, cash or any other means are not accepted for repayment. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage with the small business cash advances is that they are hassle free and the business houses can procure such loans or advances very easily and with minimal documentation. The only downside is that these advances are unsecured and unsecured business cash advance can tend to become a liability.

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Computer Support Virginia Services for Small Business

Computer support Virginia services can allow you to fix any kind of hardware or software related problems of your PC. For small businesses, such services are quiet beneficial a sit can allow them to gain cost effective services.

Easy and fast way of carrying business is by means of using computer as it can assist in smooth running of business. For people running small scale business computer support Virginia services are essential as it can assist in resolving technical problems associated with your computer. In order to solve technical problems you need to have good set of skills and for people running small business it is not possible to carry out all activities single handedly. If you want to prevent your PC from sudden breakdown then it is essential to opt for reliable computer support services. Sudden break down might create problem for you as you might loose all your previous data.

Proper diagnosis of problem is essential to come up with suitable solution related to computer repair. Hiring professional services can make it possible for you to analyze problem and accordingly work over it without spending extra bucks on problem which actually do not exist. Small problems related to installation of anti virus software or corrupt software can be solved by you but when it comes to major problem, you would need computer support Virginia services. Opt for the services which say no to guesswork. Guesswork in technical errors might sometime not work in your favor and can further create more problems related to your PC.

While hiring such services for your small business see to it that professional IT expert is available to identify the problem and provide with solution accordingly. Don’t let the employee of your business assume the problem and apply their own mind to solve it. This might sometime work in your favor but can sometime invite more problems. Also it will waste lot of working time and so hiring professional services can help you to save considerable amount of time. Apart from time factor you also have to look after cost factor. Try to resolve problem as soon as possible before it gets too big and invite spending more amount of money.

Computer support Virginia for small business can be very fruitful in terms of services as well as cost. Look for the service provider who is located near to your business location so that you can save time involved in traveling. Look for the IT professional who can find it easy to resolves different problems related to hardware as well as software. Troubleshooting procedure should be aptly carried out so that further you can find your computer easy to maintain.

NTConnections provides fast data networking services, best it consultants online & exceptional business technology solutions. Opt for more comprehensive technology & Computer Support Virginia.

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Funding Problem to Start Up a Small Business Where is the Solution

Small business literally means those where the total workers are less than hundred and the capital is also less than a million. This definition varies from country to country but the key point is that it indicates the small scale business or personal business. The small businesses account more than fifty percent of the GDP for a country. Therefore each country put a lot of its concentration in the development of the small businesses. But there is still a problem that every entrepreneurs face at the initial stage, that is finding a start up business loan.

For a young entrepreneur, raising a fund is the most crucial part. This is because most of the people can come with the creative business ideas but when the question is the investment, more than ninety percent entrepreneur does not have the ability to fund the start up cost. And for them the most common solution is the bank loan. But the worst thing is although there are many schemes offered by the banks and other financial institution, getting a loan is still hard like before.

When a person apply for the start up business loan, the bank authority show little respect about his small business ideas and act like that the person will never going to pay the loan. This kind of obstacles often makes the situation hard for the young entrepreneur.

On the other hand, other resources for funding are also limited. Most of the people do not have enough money or property of their own to be self funded. There are different financial organization but, they have a higher rate which is not favorable for the small business. Therefore the bank loan is the most suitable for funding the small businesses.

The SME loans of different banks should be easier to get for the young entrepreneurs. And also more attractive offer should be created from both the bank and the government to aid the small businesses. This will be beneficial for the economy because according to the record, the new employment rate is higher in the small business industries. Also the revenue is also higher from the small and medium businesses.

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Why Use a Small Business Bank

One of the most important decisions a small business owner, or any business owner for that matter makes is what bank they are going to use. Small business banking provides a wealth of financial services beyond simple deposits, check writing, and withdrawal. Many small businesses need to establish a line of credit or perhaps even take out a loan. Another one of the many services that small businesses need to setup is credit card processing, payroll services, and automatic bill pay. A small company cannot function without the proper financial setup. In order to withstand the financial needs of a successful business, the company needs to set up an account with a bank that is familiar with small business needs.

In order for a bank to attract small businesses, they need to provide aggressive attractions and a wide variety of services. The bank must offer convenience. For example, many small businesses deal with cash and coin. Therefore, they will likely make many trips to the bank to deposit and withdraw money. A bank must also offer plenty of convenient ATM locations so that the small business can have access to their account at any time of the day or night when they need it.

Many banks charge fees ranging from credit card fees to ATM charges, wire transfer fees, and many other normal fees. As a small business owner, you should not find any surprises. Therefore, do not be afraid to ask the small business bank of your choice what fees they charge so that they are not caught by surprise. Make sure and choose a bank that is upfront about their charges, one that is capable of providing you with the lowest rates, the most feasible financial options, and the best in banking service so that you can run your business smoothly and efficiently.

Small business banks must also provide excellent customer service so that when a small business owner has a problem; bankers that can guide the business owner through their problems address the problem. There are many reasons why a small business owner would experience a banking problem such as transaction issues or a forgotten PIN. That is where the small banking specialists step in and take care of your worries so that they can get you and your account straightened out.

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Small Business Owners Business Best Practices Ideas

Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.

These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.

One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.

Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.

Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.

This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.

Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.

Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.

You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.

Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.

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Why Small Business Needs Accounting

According to the NY Times, one of the ten reasons small businesses fail is due to improper or lack of accounting. Corporations spend a significant amount of money and hire accountants to report on the status of the company and maintain day to day operations. Yet, many small businesses end up failing to maintain proper accounting.

Accounting Helps with Operating Your Business
Proper Accounting helps pay employees and vendors; helps with customer invoicing, helps post payments; tracks your business assets and liabilities, and most importantly, it calculates any profits and losses. Small businesses cannot operate if they can not pay their employees or ignore vendors bills and continue receiving materials for their products. Often, those functions are ignored by small businesses due to lack of time thus resulting to work stoppages.

Accounting Provides Feedback
At the end of every period, may it be monthly or yearly, as small business owners, you have some idea of how you performed and accounting provides you the validation you need. It will tell you if you made a profit or loss. If you happen to have a loss, it will determine where your biggest expenses are coming from and if you did make a profit and still left with a small cash balance, it will probably tell you which customers havent paid and which customers are now delinquent. Small businesses fail when what they think is not true and this is the most important reason why small businesses need accounting.

Accounting Helps Comply With Legal and Contractual Obligations
The IRS, other government agencies, and banking covenants require businesses to provide a detailed accounting of their revenue and expenses. Depending on the size and entity type, it also requires you to have a balance sheet or listing of assets, liabilities, and equity. Accounting provides you with that information easily. It provides business owners the right amount of withholding, deductions, and back-up just incase they get audited.

Accounting Provides Non-Financial Insights
Many small businesses fail to realize that accounting is not just financial information. It has information on timing, customer information, employee information, and other information that may not necessarily be part of your financials. For example. a key non-financial trend that small business could pay attention to is their customer demographics, you can identify what your customers age, location, and how they order products and services and you can zone in on advertising to that demographics thus increasing revenue and could lead to increased profit. Another, key non-financial trend small business can pay attention to is monthly sales figures, when a small business realize that a continuous trend of slow monthly per year. A small business could either ramp-up advertising 30 days before as anticipation of the slow month or they could plan a family vacation.